Changing the way the world sources ingredients.
Meet Our Leaders
Management Team
Lee Edmondson
Lee has spent over 40 years as a serial entrepreneur helping to create dozens of companies that partnered with some of the largest retail, entertainment, hospitality, and restaurant companies in the world, such as Warner Music, Burger King, and McDonald’s. Focused on customer experience, engagement, and acquisition understanding supply chains, product development, data management, marketing, and sales ecosystems.
Jason Danielson
Jason has 25 years of experience in agriculture and molecular genetics. He has held numerous research and business roles with companies like AgriFood Canada and Dow AgroSciences, where he led the Canola Trait Introgression Team. In 2016, he became President of Discovery Seed Labs and in 2019 co-founded FutureWELL Holdings – where he is focused on the development of Authen®.
Joe Hallow
Joe is a senior executive with over 25 years of hands-on operating experience, specializing in organizational development and growth strategy. After a long career with Fortune 500 Companies Boston Scientific and The Harris Corporation, he transitioned into the real estate industry with BISSELL Companies. They developed, owned and operated iconic commercial office assets and hotel brands in the Southeast US.
Peter Geh
Peter has close to 20 years of finance and accounting experience, including 10 years working for the international accounting firm BDO, LLP. Peter has also helped guide over 15 companies as CFO, many of which were private high-growth, high-potential companies including FutureWELL His passion lies in technology, entrepreneurship, sound financial stewardship and forward thinking innovation. Peter’s educational background includes a CPA designation earned in 2009 and an MBA.
Tech Team
Vikram Raghavan
Vikram, a seasoned eCommerce and DTC tech professional with 14+ years of experience, brings immense value to our Authen® tech team. With his expertise as CTO/CPO at RxSense and CMO/CPO at Overstock and Slickdeals, he has a proven track record of driving growth through innovative strategies. Combined with his prior roles at Amazon and CapitalOne, Vikram’s deep knowledge of eCommerce operations and technology make him an invaluable asset, poised to enhance our team’s ability to deliver exceptional customer experiences through Authen®.
Pasha Mehran
Pasha is a seasoned professional with 12+ years of experience in media, advertising, and technology. As CSO at C3 and GM at Uber, he showcased his ability to drive strategic initiatives and revenue growth. With prior roles as VP of Revenue at Uproxx and experiences at Google and Deloitte, Pasha brings a wealth of industry knowledge. His invaluable insights and strategic vision make him a valuable asset to our Authen® development team, poised to enhance our offerings and drive innovation.
Kevin McKeefery
Kevin brings over 12 years of experience in health tech product management, making him a valuable asset to our Authen® tech development team. As CPO at RxSense, he led the development of innovative healthcare solutions. Kevin’s experience as a product manager at Loeb and senior designer at Weight Watchers brings a unique blend of technical expertise and user-centric design thinking. Kevin’s deep understanding of health tech and his ability to drive product innovation make him an invaluable contributor to our Authen® technology development efforts.
Advisory Board
Tad Dickson
Tad’s impressive career spans several decades, during which he has established himself as a true leader in the retail industry. As Chairman and Chief Executive Officer of Harris Teeter Supermarkets Inc., he has steered the company to unprecedented heights, leading the charge in innovation, growth, and customer service. Under his leadership, Harris Teeter has become a leading regional supermarket chain with more than 200 supermarkets, earning the loyalty and trust of millions of customers across the country. Tad previously served on the Board of Directors of Conagra Brands, Inc. and The Pantry, Inc.
Grant Devine
Grant, the 11th Premier of Saskatchewan, has amassed over 50 years of experience in farming, academia, and politics. He holds a BSc in Agriculture, a Master’s in Agricultural Economics, an MBA in Marketing, and a PhD in Agricultural Economics from The Ohio State University. He has also served as a Professor in Ag Economics and a Director of several boards. Grant has been inducted into the Saskatchewan Order of Merit and the Canadian Agriculture Hall of Fame. Currently, he is an esteemed board member of Duck Unlimited Canada, VeriGrain, and the University of Saskatchewan.
John McIntyre
John has spent 38 years in the food industry, including a 33 year career with Sysco Corporation. He Joined Sysco in 1987 and served in various Senior and Executive level roles with the corporation. John possesses significant operating experience and specializes in Marketing, Corporate Development, Programs and Branded Products. During his tenure the company experienced unprecedented growth both organically and through strategic acquisition.
Nathan Hnatiuk
Nathan is a seasoned in agribusiness with over 27 years of experience in senior roles with top firms. During his 12-year tenure at DowAgroSciences, Nathan led technology development, resulting in 6 issued US patents. At BayerCropscience, he oversaw sales and marketing of the world’s leading canola brand, InVigor, for 11 years. Nathan managed account and supply chain at BASF for 4 years, overseeing sales of over $400M of ag products.
