Changing the way the world sources ingredients.

Our Leadership

Development and growth pioneers, our leadership team has a proven track record of bringing visionary ideas to scale. Coming from diverse backgrounds, our team brings decades of expertise and experience in supply chain management, product and company development, technology, marketing, molecular genetics, government policy, and business with multiple unicorn exits to their credit.

Meet Our Leaders

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Management Team

Lee Edmondson

CEO & Co-Founder

Lee has spent over 40 years as a serial entrepreneur helping to create dozens of companies that partnered with some of the largest retail, entertainment, hospitality, and restaurant companies in the world, such as Warner Music, Burger King, and McDonald’s. Focused on customer experience, engagement, and acquisition understanding supply chains, product development, data management, marketing, and sales ecosystems.

Jason Danielson

CSO & Co-Founder

Jason has 25 years of experience in agriculture and molecular genetics. He has held numerous research and business roles with companies like AgriFood Canada and Dow AgroSciences, where he led the Canola Trait Introgression Team. In 2016, he became President of Discovery Seed Labs and in 2019 co-founded FutureWELL Holdings – where he is focused on the development of Authen®.

Joe Hallow

President, FutureWELL Holdings Ltd.

Joe is a senior executive with over 25 years of hands-on operating experience, specializing in organizational development and growth strategy. After a long career with Fortune 500 Companies Boston Scientific and The Harris Corporation, he transitioned into the real estate industry with BISSELL Companies. They developed, owned and operated iconic commercial office assets and hotel brands in the Southeast US.

Peter Geh


Peter has close to 20 years of finance and accounting experience, including 10 years working for the international accounting firm BDO, LLP. Peter has also helped guide over 15 companies as CFO, many of which were private high-growth, high-potential companies including FutureWELL His passion lies in technology, entrepreneurship, sound financial stewardship and forward thinking innovation. Peter’s educational background includes a CPA designation earned in 2009 and an MBA.

Tech Team

Vikram Raghavan


Vikram, a seasoned eCommerce and DTC tech professional with 14+ years of experience, brings immense value to our Authen® tech team. With his expertise as CTO/CPO at RxSense and CMO/CPO at Overstock and Slickdeals, he has a proven track record of driving growth through innovative strategies. Combined with his prior roles at Amazon and CapitalOne, Vikram’s deep knowledge of eCommerce operations and technology make him an invaluable asset, poised to enhance our team’s ability to deliver exceptional customer experiences through Authen®.

Pasha Mehran


Pasha is a seasoned professional with 12+ years of experience in media, advertising, and technology. As CSO at C3 and GM at Uber, he showcased his ability to drive strategic initiatives and revenue growth. With prior roles as VP of Revenue at Uproxx and experiences at Google and Deloitte, Pasha brings a wealth of industry knowledge. His invaluable insights and strategic vision make him a valuable asset to our Authen® development team, poised to enhance our offerings and drive innovation.

Kevin McKeefery

Head of Product

Kevin brings over 12 years of experience in health tech product management, making him a valuable asset to our Authen® tech development team. As CPO at RxSense, he led the development of innovative healthcare solutions. Kevin’s experience as a product manager at Loeb and senior designer at Weight Watchers brings a unique blend of technical expertise and user-centric design thinking. Kevin’s deep understanding of health tech and his ability to drive product innovation make him an invaluable contributor to our Authen® technology development efforts.

Advisory Board

Tad Dickson

Chairman of the Board

Tad’s impressive career spans several decades, during which he has established himself as a true leader in the retail industry. As Chairman and Chief Executive Officer of Harris Teeter Supermarkets Inc., he has steered the company to unprecedented heights, leading the charge in innovation, growth, and customer service. Under his leadership, Harris Teeter has become a leading regional supermarket chain with more than 200 supermarkets, earning the loyalty and trust of millions of customers across the country. Tad previously served on the Board of Directors of Conagra Brands, Inc. and The Pantry, Inc.

Grant Devine

Board Member

Grant, the 11th Premier of Saskatchewan, has amassed over 50 years of experience in farming, academia, and politics. He holds a BSc in Agriculture, a Master’s in Agricultural Economics, an MBA in Marketing, and a PhD in Agricultural Economics from The Ohio State University. He has also served as a Professor in Ag Economics and a Director of several boards. Grant has been inducted into the Saskatchewan Order of Merit and the Canadian Agriculture Hall of Fame. Currently, he is an esteemed board member of Duck Unlimited Canada, VeriGrain, and the University of Saskatchewan.

John McIntyre


John has spent 38 years in the food industry, including a 33 year career with Sysco Corporation. He Joined Sysco in 1987 and served in various Senior and Executive level roles with the corporation. John possesses significant operating experience and specializes in Marketing, Corporate Development, Programs and Branded Products. During his tenure the company experienced unprecedented growth both organically and through strategic acquisition.

Nathan Hnatiuk


Nathan is a seasoned in agribusiness with over 27 years of experience in senior roles with top firms. During his 12-year tenure at DowAgroSciences, Nathan led technology development, resulting in 6 issued US patents. At BayerCropscience, he oversaw sales and marketing of the world’s leading canola brand, InVigor, for 11 years. Nathan managed account and supply chain at BASF for 4 years, overseeing sales of over $400M of ag products.

More About FutureWELL

Our Story

Our dedication comes from our solutions-oriented way of thinking and collaborative nature. We listen to and cultivate ideas and breathe life into our partner’s needs through purposeful innovation to help them succeed and thrive – well beyond their expectations.

Our Role

We are working to be a conduit for change by forging the partnerships and technology needed to bring transparency, authenticity, and environmental sustainability to the global food supply chain.

Our Solution

Our consumer-centric platform, Authen™ puts carbon impact at your fingertips. This technology will provide supply chain analytics and ESG compliance solutions to put the power back in the hands of the consumer and give data a purpose that matters.